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Mobile companies woo IPL fans - Financial Express

While IPL viewership on TV is expected to be tepid this season, fans are catching up on the IPL hungama elsewhere. Mobile content and services companies as well as direct-to-home operators have launched several mobile apps, content and services around IPL and they claim that the customers are lapping them up.

Blackberry, for instance, has launched a Blackberry Messenger (BBM) channel that streams IPL matches on its messenger service. The company, which is also a sponsor for the Mumbai Indians, claims the channel already has 2,000 users and expects the number to go up. ?We will be promoting the channel through activations in malls across Western India. The idea is to build the channel among fans, especially those in Mumbai,? said Amar Thomas, country marketing manager, Blackberry India.

Meanwhile, Times Internet has tied up with mobile value-added-services provider DigiVive for live streaming of IPL matches on its mobile television platform called NexGTv. Times Internet had won the internet and mobile broadcast rights for IPL for Rs 261.6 crore in 2011 and it licensed the digital distribution rights to Star India in January 2014 while tying with DigiVive for mobile streaming. On NexGTv, apart from the matches, users can watch match repeats and highlights through video-on-demand. ?Last year the platform recorded 1.8 million downloads during the IPL. This year, we expect it to record 3 million downloads in the next 45 days. Also during the IPL we expect an 25-30% increase in traffic and four times growth in viewership,? said GD Singh, director, DigiVive. The company is not selling its IPL channel on a-la-carte basis. Instead, the channel is being sold, along with other entertainment and news channels, as part of a package for R100 crore.

Tata Sky has offered its mobile application ? Everywhere TV ? for free. Audiences can view all the IPL matches from April 14 till June 1. The DTH operator claim that the initiative has been launched with an aim to drive trial of the new app amongst its consumers.

Mobile companies woo IPL fans - Financial Express


Real estate site CommonFloor acquires student focused accommodation site ... - Economic Times

Both the companies are trying to lure game developers by offering premium placement to these games on their app stores' home pages and features lists.

The first and most important thing is to be explicit and willful in making the decisions about what you want to get out of this investment in your education.

From among outsiders, conversations with those close to the search process show that Francisco D'Souza of Cognizant, is the person most favoured for the job.

The ACs made by the Tata Group unit had a 20% share in multi-brand outlets followed by LG at 18% and Samsung at 10.8% in the April 2013-February 2014 period.

Real estate site CommonFloor acquires student focused accommodation site ... - Economic Times


Companies develop games to know voters' pulse - afaqs

With polling making headlines every other day and political parties increasingly relying on opinion polls to project outcomes, which often turn out to be incorrect, Indian gaming companies have come up with the gamification (making games around serious topics) concept as an alternative so as to give a much clearer picture about the pulse of the nation.

For instance, Mumbai-based Games2Win recently launched Kursi Cricket, an online and mobile game developed for Elections 2014 and which is being promoted by Google as the 'Game for this Election' on its Play Store. Kursi Cricket is all about encouraging users to vote (play) for their preferred politician.

For instance, Mumbai-based Games2Win recently launched Kursi Cricket, an online and mobile game developed for Elections 2014 and which is being promoted by Google as the 'Game for this Election' on its Play Store. Kursi Cricket is all about encouraging users to vote (play) for their preferred politician. "Gaming is the new 'Youth Speak' and can be a very interesting method of communicating important social points. The idea behind this game was to use Games2Win's gaming engine to reveal the 'choice of the nation' at any moment. The leaderboard scores immediately identify the winning politician (as far as the voter sentiment is concerned) and how competitive the 'game' (pun intended) really is," says Mahip Vyas, head (alliances and distribution), Games2Win.

Thus far, Kursi cricket has witnessed 450,000 downloads on iOS and Android platforms, and over 150,000 pageviews online. As on April 17, 2014, the leaderboard scores -- Narendra Modi: 13,52,82,047, Rahul Gandhi: 7,16,56,956, and Arvind Kejriwal: 7,16,56,511. Kursi Cricket is targeted at the 15-34 age group.

Companies develop games to know voters' pulse - afaqs


Just a missed call away - Business Standard

Amazon 's mobile application. Lokhande, a very careful shopper, skims over the first one and places the missed call to receive an SMS with links to download Amazon's app.

Was that a big surprise? Not really. As customers tighten their fists amid a slowdown that shows little signs of letting up, marketers are rediscovering the power of the missed call to nudge them to make that purchase, to gain insights into their lives or simply to build one-on-one relationships with them. "Today's mobile interface is a mix of voice, text, WAP and apps and no marketer can ignore this reality if he wants to target better and improve engagement," says Valarie Rozycki Wagonor, CEO of Bangalore-based mobile marketing and analytics company, ZipDial.

In a value-led market, the relentless spread of mobile telephony has meant missed calls are ubiquitous. They could be a signal to announce one's arrival at a particular destination, a signal for the receiver to initiate an action, or anything else that can be comprehended by the sender and the receiver at any given point in time.

Trai ) indicates there are around 772 million active mobile connections in India. Close to 96 per cent of this user base is of the pre-paid variety that uses missed calls the most, saving hundreds of rupees in monthly pay-outs.

Just a missed call away - Business Standard


IPL 7: BlackBerry ties up with Mumbai Indians for exclusive BBM Channel - Firstpost

Canadian smartphone maker BlackBerry today announced exclusive partnership for its mobile messenger service with Mumbai Indians team for the forthcoming IPL season. An exclusive BBM Channel  Mumbai Indians  will help the users engage with the teams millions of fans and followers across the globe, it said.

Canadian smartphone maker BlackBerry today announced exclusive partnership for its mobile messenger service with Mumbai Indians team for the forthcoming IPL season. An exclusive BBM Channel  Mumbai Indians  will help the users engage with the teams millions of fans and followers across the globe, it said. As Indians, we live and breathe cricket, and BlackBerry is thrilled to be the official partner of Mumbai Indians. We are hopeful that via BBM Channel, Mumbai Indians fans across the globe will be able to engage, interact and stay updated, BlackBerry Asia Pacifics Senior Director for BBM marketing Krishnadeep Baruah said while announcing launch of channel.

BBM Channel will help BlackBerry monetise its mobile chat application. It will be similar to a web page on a social networking site and will be accessible to mobile users.

BlackBerry will charge brands or page owners to show them in top list of channels available in feature section. The BBM Channels service allows people to connect with the broader BBM community beyond their BBM contact lists.

IPL 7: BlackBerry ties up with Mumbai Indians for exclusive BBM Channel - Firstpost


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Tag : Mobile Application Mumbai

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